Counsyl is a series D health technology company that offers DNA screening for men, women and their children sought for a new design for their user experience flow.
On a team of five designers, I was a user experience designer, project facilitator and created the final design presentation in culmination of the design project. Collectively, we uncovered pain-points, developed hypothesis to test and created strategy to provide solutions for a better user registration experience.
MatterMark Daily Archives
Co-Project Lead & UX Designer - Developed Online Curaturial Platform
WHO IS MatterMark DAILY?
MatterMark Daily, a technology newsletter and the MatterMark product - analytics bundle sought to develop their online archives. On this project, I worked asMatterMark Daily Archives co-project lead as well as worked on the design team.
ROLE & PROCESS
As project co-lead I managed the project developing both an MVP and a Vision Product while managing everyone to reach our milestones timely overseeing design and research phases, product backlogs and stints for the engineering team. I created the design presentations throughout the duration of the project and made recommendations for the facilitated the soft launch of the site.
White paper Press Release MVP Vision Product Low/High Fidelity Wireframes
Dancetime Publications - Head of Product & Brand Ambassador
Dancetime Publications is an e-commerce site and digital platform for archived dance on film, streaming, curated content and an online community for dance.
For Dancetime Publications, I have had the pleasure of joining as Head of Product and Brand Ambassador. In overseeing the design and designing the DTP site and logos, I conducted usability testing on the original site, conducted a heuristic evaluation sketch low and high fidelity wireframes, created task flows, iterations and pulled IMC and Social Media Data and ran analytics to deeply understand the market and where to focus the market value proposition for the product as it unfolds. Much more to come from DTP!
The first three visuals to the right are after the site and logo were developed by myself while the last three and visuals are the original design and logo.
Gap Jumpers - Diversity Technology - UX Developer, Job Challenge
Gap Jumpers, a diversity technology software company who offers job applicants the opportunity to take challenges and submit their work in lieu of submitting resumes to companies who the company partners. Their partnerships include Google, Adobe and BBC among others and they refer to themselves as "the Voice, but for Hiring".
As a UX Developer, my deliverables for my challenge included low fidelity wireframes, user flows, high fidelity wireframes and html/css code. Gathered data from current studies and conducted my own on diversity and inclusion in tech in both hiring and retainment and diversity and recruitment in the industry, researched IMC and Social Media and spoke with current employees about their work flow experience in using the current tool in order to gain insights into customer experience before and during the design process for developing solutions for the company's recruitment/applicant user design goals.