Dancetime Publications is an e-commerce site and digital platform for archived dance on film, streaming, curated content and an online community for dance.
For Dancetime Publications, I have had the pleasure of joining as Head of Product and Brand Ambassador. In overseeing the design and designing the DTP site and logos, I conducted usability testing on the original site, conducted a heuristic evaluation sketch low and high fidelity wireframes, created task flows, iterations and pulled IMC and Social Media Data and ran analytics to deeply understand the market and where to focus the market value proposition for the product as it unfolds. Much more to come from DTP!
The first three visuals to the right are after the site and logo were developed by myself while the last three and visuals are the original design and logo.
- San Francisco, CA. July 2015